Key Takeaways
- Follow the HERO structure to ensure a balanced, engaging narrative.
- Keep the speech between 3 and 5 minutes to maintain audience engagement.
- Prioritize sincerity over "roasting" to avoid the common 75% "cringe factor."
Being asked to be the best man is a monumental honor, but for many, that honor is quickly followed by a wave of pure dread. If you are feeling the pressure, you aren't alone. Statistics show that between 79% and 81% of men report that delivering the speech is the most stressful part of their duties—ranking even higher than organizing the bachelor party or keeping track of the rings.
Learning how to write a best man speech doesn't have to be an exercise in anxiety. Whether you are a natural storyteller or someone who breaks into a sweat at the sight of a microphone, the key to success lies in preparation and structure. In this guide, we will break down the modern etiquette for 2025 and 2026, providing you with a reliable framework to honor your friend without the "cringe" moments that plague nearly 75% of wedding toasts.
The History of the Best Man
To understand the weight of your role, it helps to look back at where it started. The tradition of the "best man" dates back to the 16th-century Germanic Goths. In those days, the best man wasn't just a close friend; he was the "best swordsman." His job was to help the groom "capture" the bride and then stand guard during the ceremony to protect her from disapproving family members or rival suitors.
While you likely won't need to fend off any swordsmen in 2025, your modern role is just as protective: you are there to protect the groom’s reputation and celebrate his transition into a new chapter of life.
The "HERO" Structure: A Fail-Proof Framework
Modern experts recommend a specific flow to keep the audience engaged. The average best man spends 6.5 to 12 hours writing and refining their speech. You can cut that time down significantly by using the HERO structure.
1. Hook (The Opener)
A strong opener sets the tone. Avoid the cliché "I'll keep this short" or "I'm so nervous." Instead, start with a confident greeting and a line that establishes your relationship with the groom.
- Example (Humorous): "Good evening, everyone. I’m [Name], and it’s a true honor to be the best man. I’ve been told that a good best man speech should be like a miniskirt: long enough to cover the essentials, but short enough to keep things interesting."
- Example (Sincere): "They say you don't get to choose your family, but you do get to choose your friends. Twenty years ago, on a muddy football field, I chose [Groom's Name] to be my best friend, and I haven't regretted it for a second."
2. Emotional Connection
Briefly explain how you know the groom. This provides context for the guests who might not know you. Mentioning a specific era—college, childhood, or a shared job—helps ground your stories.
3. Relatable Anecdote
Select one or two stories that show the groom’s character rather than just telling the audience he’s a good guy.
4. Ode to the Partner
This is where many best men fail. A best man speech is a tribute to a couple, not just a monologue about your "bro." Dedicate at least 30% of your speech to the groom’s partner. Explain why they are a great match and how the groom has improved since meeting them.
5. Toast
The toast is your "exit strategy." Clearly signal to the room that it is time to raise their glasses. A heartfelt closing wish is the perfect way to transition from the spotlight back to the celebration.
Public Speaking Trends for 2025–2026
The landscape of wedding speeches is shifting. As we move into 2025, several trends are defining how the "best person" delivers their message.
AI Integration and "Hybrid" Writing
Many best men are now using tools like ChatGPT or a Wedding Vow Writer to generate a "skeleton" or brainstorm themes. While AI can help overcome writer's block, experts warn against using a purely generated speech. The "robotic" feel of a template is easy for guests to spot. Use AI for the structure, but fill the "soul" of the speech with your own personal memories.
The Rise of "Micro-Speeches"
As attention spans shorten and weddings become more experiential, the 10-minute monologue is dying out. The trend for 2026 is the high-impact 2-minute toast. Focus on one powerful story and one beautiful sentiment.
Social Media "Viral" Pressure
With TikTok and Instagram Reels, there is a mounting pressure to have a "viral" best man moment. However, the best advice is to ignore the camera entirely. Focus on the people in the room. An authentic, tear-filled moment is always better than a forced, choreographed "viral" attempt.
Common Mistakes to Avoid
The "cringe factor" is real. To ensure you stay in the 25% of successful speakers, avoid these common pitfalls:
- The "Ex" Factor: Never, under any circumstances, mention past relationships, ex-girlfriends, or "the one that got away." It is the fastest way to ruin the mood.
- Inside Jokes: If a joke requires a five-minute explanation, it doesn't belong in the speech. If only the groom and three college buddies understand it, you’ve lost the rest of the 150 guests.
- "Liquid Courage" Overload: While a drink might calm your nerves, being visibly intoxicated is the number one regret of best men. Stick to one drink or none at all before you take the mic.
- The "Roast" Misconception: You are not at a Comedy Central roast. While light-hearted teasing is expected, the ratio should be 20% teasing and 80% admiration.
Delivery: Phone vs. Cue Cards vs. Tech
How you hold your speech matters as much as what you say. In 2025, delivery methods are evolving, but some "classics" remain superior.
| Method | Pros | Cons |
|---|---|---|
| Physical Cue Cards | Classic look, no battery issues, easy to hold. | Can get out of order if dropped. |
| Smartphone | Always with you, easy to edit last-minute. | "Blue light" glare on face in photos; looks informal. |
| Tablet/Teleprompter | Professional, easy to read for those with anxiety. | Can feel stiff; requires tech setup. |
| Memorization | High eye contact and engagement. | High risk of "blanking" due to nerves. |
Step-by-Step Writing Process
- Brainstorm (Week 1): Write down every memory you have with the groom. Don't worry about "good" or "bad" yet—just get it on paper.
- Select Your Anchor (Week 2): Choose one story that best represents who the groom is. Is he loyal? Is he hilariously stubborn? Use that as your "Anchor."
- Draft the HERO (Week 3): Plug your anchor story into the HERO structure.
- The 20% Cut (Week 4): Professional speechwriters recommend writing a full draft and then cutting it by 20%. This removes the "fluff" and makes your jokes punchier.
- Practice Out Loud: You must record yourself or practice in front of a mirror at least 3–5 times. This helps you nail the timing.
If you find yourself struggling with the emotional side of the speech, it can be helpful to look at how others handle similar roles. For instance, comparing your approach to a Maid of Honor Speech Template can give you a different perspective on balancing humor and heart.
Frequently Asked Questions
How long should the speech be?
Do I have to thank the bridesmaids and the vendors?
Should I use a template from the internet?
When does the best man speech usually happen?
What if I am incredibly nervous?
Conclusion
Writing a best man speech is a significant undertaking, but it is also a rare opportunity to tell a friend how much they mean to you in front of the people they love most. By following the HERO structure, sticking to the "Grandmother Rule," and keeping your delivery punchy and under five minutes, you will create a moment that is remembered for all the right reasons.
Remember, the audience is on your side. They want you to do well because they want to celebrate the couple. Take a deep breath, put down the fourth beer, and speak from the heart.
Written by Nia Amari
Our team of wedding experts is dedicated to helping couples plan their perfect day. From budgeting tips to vendor recommendations, we're here to guide you through every step of your wedding journey.



